"Some people come to The Hot Yoga Spot every day and don’t go to any other studios, and they feel great and it works well for them. Others come as a supplement for other workouts. If you are doing other programs, you still need the yoga to counteract what you're doing in those workouts. Our business complements other fitness brands instead of competing with them—we’ll team up with other places and do events. It gets new clients in our doors and shows them the benefits of hot yoga that their current workouts don’t cover."
FRANCHISE FORECAST: JESSICA FULLER OF THE HOT YOGA SPOT